For Super Bowl LIII, instead of boasting its achievements or whatever is up next for the company's continued domination of the retail industry, Amazon decided to be a bit playful and talk about some of its pratfalls. No, we're not talking about delivery drones or that creepy door entry option for Prime users, but rather, the company's experiments-gone-wrong with bringing Alexa into even more home devices.
The ad features Forest Whitaker as the Alexa toothbrush trial subject, Harrison Ford as the grumpy dog owner whose pooch accidentally orders a lifetime supply of treats with its collar and Ilana Glazer and Abbi Jacobson of Broad City finding out the hard way that an Alexa hot tub would be an absolute disaster. They even got a cameo from Scott Kelly on the International Space Station as Amazon accidentally powered down the world and beyond that.
That's a nice way to offer up some self-deprecation while reminding audiences just how big and important you are, Amazon.
Super Bowl LIII will air on CBS and stream for free via CBSSports.com or the CBS Sports app (available on most connected devices). The game will also be available on CBS All Access. (To sign up for CBS All Access, go to the CBS All Access landing page and pick the plan you want to purchase. Head here to go straight to the free one-week trial.) If you have any questions about CBS All Access, which NFL games are available in your market, want to submit a question and/or would like to provide feedback, etc., click here.
(Disclosure: TV Guide is owned by CBS Interactive, a division of CBS Corporation.)
In addition to CBS, the Spanish-language version of the game will be broadcast on ESPN Deportes. Fans can also watch on fuboTV.
Kickoff for Super Bowl LIII is slated for Sunday, Feb. 3 at 6:30 p.m. ET.