Apple TV+ has finally released the first full trailer for The Morning Show, and for those who've kept an eye on the behind-the-scenes drama associated with some of your favorite crack-o'-dawn programs, the premise might ring quite a few bells. There are bickering co-anchors, succession controversies, cutthroat producers, and, yes, even some allegations of seedy behavior against a TV legend.
Based on Brian Stelter's book Top of the Morning: Inside the Cutthroat World of Morning TV, The Morning Show features Jennifer Aniston as Alex Levy, an anchor who must deliver the news that, due to certain allegations against him, her long-time co-anchor, Steve Carell's Mitch Kessler, has been fired from the show. If that's not painful enough, she then finds herself surrounded by executive sharks who are chomping at the bit to bring in some fresh blood — like Reese Witherspoon's reporter character, Bradley Jackson. Bradley doesn't "fit the mold," by her own description, but she still manages to impress audiences with her sharp tongue.
"Most people want to trust that the person who is telling them about the world is an honest person," Bradley says to Alex in the trailer. There's a tense pause before she finally tacks on a merciful qualifier: "like you."
At least one character thinks Alex's stress is good for business. As a producer (Billy Crudup) puts it, "Watching a beloved woman's breakdown is timeless American entertainment."
Alex won't go down without a fight, though. The trailer also shows her consulting with her down-and-out former co-anchor and, in a meeting, insisting it's time to start doing things her way.
"The part you guys never seem to realize is you don't have the power anymore," Alex says, "and frankly I've let you bozos handle this long enough."
The Morning Show debuts on Apple TV+ this fall.